There are 3 essential components of a search engine campaign:
1. Text component: A web site must contain the words that your target audience is typing into search queries.
2. Link component: Placing keywords on a web page is useless if the search engines do not have a means to index that text. Therefore, your site design must be "spider friendly."
3. Popularity component: All of the major search engines measure popularity. Therefore, before beginning a search engine campaign, we often have a corresponding directory submission and link development campaign as well to assist with popularity.
1. Text component: A web site must contain the words that your target audience is typing into search queries.
2. Link component: Placing keywords on a web page is useless if the search engines do not have a means to index that text. Therefore, your site design must be "spider friendly."
3. Popularity component: All of the major search engines measure popularity. Therefore, before beginning a search engine campaign, we often have a corresponding directory submission and link development campaign as well to assist with popularity.
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