20 TOP Search Engine Marketing Interview Questions and Answers

1. What is search engine marketing?
2. Why should I care about search engine marketing?
3. How do I determine if search engine marketing is right for my company?
4. How do I get started with search engine marketing activities?
5. How do we measure the success of search engine marketing efforts?
6. How do we determine if we should manage search engine marketing activities in-house or outsource to an SEM vendor?
7. What criteria should we use to evaluate an SEM vendor?
8. What is the search engine optimization?
9. What does a search engine optimization campaign involve?
10. Who should read Search Engine Visibility?
11. What information does Search Engine Visibility offer that is not currently available?
12. I would like to schedule you as a speaker. What topics do you currently speak about?
13. Where can I purchase Search Engine Visibility?
14. How important is web site traffic vs web design?
15. Is not SEO just about meta-tags and submissions?
16. What is the difference between email marketing and search engine marketing?
17. What is the difference between Pay-Per-Click (PPC) and Pay-For-Inclusion (PFI)?
18. What is a natural search?
19. What is the Return on Investment (ROI) justification?
20. Why is search engine optimization and marketing so important?